The Founders of Lyric Magazine and Off the Record UK Launch an Independent Country Music Record Label In The UK – Triple Fret Entertainment
Triple Fret Entertainment is set to bring a stellar roster of talented artists, under both management and subsidiary, ‘Triple Fret Records’. Leading out with three acts that they believe are going to be at the forefront of the industry, to be announced at an exclusive launch event on the 15th May. Country music is a continuously growing market in the UK and the founders hope to make history with Triple Fret Entertainment being home to some of the leading acts in UK country music.
With backgrounds in music business, touring, publishing, marketing, PR and advertising respectively, the founders of Triple Fret are a formidable team of young, female entrepreneurs. Indeed, prior to the founding of Triple Fret Entertainment, both the co-founders of the company independently created their media outlets – Lyric Magazine, one of the leading independent country music magazines in the UK, and Off the Record, the leading UK country music podcast. Off the back of these, Triple Fret Entertainment was formed – the UK’s independent country music record label and artist management company.
Speaking to co-founder Emily, ‘This has been a dream for Imogen and I for a while and we’ve noticed that there is a huge gap in the market to fill for country music. Media has been covered with press outlets, radio, PR and some fantastic festivals, but nothing to support UK artists when releasing their music and developing their careers.’
The founders aim to bring a modern, innovative and strategic approach when marketing their artists. Embracing the digital world in which we now live in, their aim is to grow the audience in the UK, and gain recognition on an international scale for their roster.
Of country music in the UK, Imogen states ‘country music has grown beyond all expectations in the UK over the past few years, with a huge wave of US performers now touring the UK. At present there is limited support for UK country artists seeking to make it both in the UK and Nashville. Triple Fret aims to fill this gap, taking a modern and innovative approach to grow the current fan base for these artists.’
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