Apple Music introduces ‘My 3 Minutes’ with Carly Pearce on Apple Music Country. Tune into the first episode on Wednesday 14th July at 4pm PT here.
Following a career making year for Pearce, following the release of her new collection 29 and an invitation to become a member of the Grand Ole Opry, Carly Pearce has now announced a new show “My 3 Minutes Radio” on Apple Music Country. On the show, Pearce honours and shares the musical journey of others as well by linking the common threads that bind country artists together. Featuring a wide range of guests, Pearce will highlight the “breaking point” in their careers—the moment that they knew they’d go from being struggling musicians to becoming full-time professionals. Pearce shares, “Every artist plays shows writes music and comes through your country radio station but every single artist has a different version of how they got to where they are now. I wanted to bring you those stories and bring them to life to show you how different 3 minutes and one song can look.”
So I played her a couple of songs and she had a publishing deal at the time and she took me over to her publisher the next day. Her publisher at the time, Lisa Hensley, said… I mean, I was in there for two hours playing her song, and she said, “You have to meet Doug.” She was about to get married to Doug Johnson, who became not only my producer for years, who took me to Curb Records, who wrote with me for the whole summer, just me and him. So really it was kind of coming for that spring break, and he told me during that spring break, he said, “Man,” he said, “your dad is probably not going to want to hear this,” he’s like, “but you need to be here now.” And I was like, “Well, I’ve got like a year left at Clemson.” He’s like, “I know, but you need to be here now.” And he’s like, “In whatever you choose or decide to do,” he said, “I just want you to know I will be here with you, for you, and help you and be a part of anything forever.” I was blown away that this guy who ran record labels, ANR, amazing songwriter, he was an artist. He’s known all the facets of the music business. He said, “This is what you’re supposed to be doing.” So that summer I moved here for the summer, and then I knew then, I was like, “This is where I’m going to be.” So to me, it was that. That was my foot in the door immediately. It was weird.”
So we wrote Yours January of 2014 and it went number one January 2018. It took four years. Again, I had this song. I had Yours and took it to every label in Nashville, no after no after no. We were like, “All right, you know what? We’re just going to shoot a music video for this.” No money, no budget, no nothing. My wife is a photographer videographer, as you know, and we went out to this back road in Nashville, started walking down this road and just singing the song. Literally that was all that we had for this video. This storm rolls in. There’s lightning flashing behind me. It starts pouring down rain. It makes me emotional just to talk about because this is … and to this day, people are like, “That’s the best music video you ever had.” This music video was the jumping point of this song and we just put it up on YouTube and it was 10,000, 100,000, million, it just started going. We’re like, “What?” It just took off like a wildfire, this one song. Then people start calling. And they’re like, “Oh no, no no, yeah, oh yeah, no, this song is a hit. This song’s definitely a hit.” But it really was the music video that my wife shot for literally gas money of driving up and down this road like eight times.”
